Logo Design

A good logo is simple, unique, tailored to the client's target audience and brand identity, scalable and timeless. A well-designed logo can help create recognition and differentiate the brand in the market.

Logos are important because they are an important part of the brand and help create recognition and differentiate the company in the market. They also communicate the company's values and personality to customers and help build brand loyalty and trust. A well-designed logo can also help create a professional and trustworthy image of the company.

A good logo requires simplicity, originality, adaptation to the customer's target group and brand identity, scalability and timelessness to effectively communicate the brand's message and values to the target group and differentiate the brand in the market.

The brand is an overall perception of a company, including its values, personality, products and services, customer service and reputation, while the logo is a graphic representation of the brand. In other words, the logo is part of the brand and helps to represent it visually.

When choosing colors for a logo, we consider several factors, including the client's brand identity, target audience, and psychological effects of colors. We discuss with the customer about their wishes and brand personality to choose colors that effectively communicate the brand and appeal to the target audience. We also take into account how different colors affect people's feelings and perceptions, e.g. that blue can signal confidence and professionalism while red can symbolize passion and energy. In summary, we choose colors for the logo by taking into account the client's brand identity, target audience and psychological effects of colors.